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Winning at New Products: Creating Value Through Innovation by Robert G. Cooper

• Winning at New Products: Creating Value Through Innovation
• Robert G. Cooper
• Page: 408
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780465025787
• Publisher: Basic Books

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.

New Product Development Process « Roberts Rules of Innovation
However, creating new products is only one way to innovate. is Breakthrough – which creates an entirely new way to deliver value. get some early wins, get the organization engaged and excited and create a structured repeatable process. . guide your organization towards Innovation through steps and “sub- steps” to Winning At New Products Creating Value Through Innovation Pdf
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